"THE BOBBY BROWN STORY" AIRS SEPT. 4-5 ON BET.
Compiled By: Lana K. Wilson-Combs
BET Networks and WP Narrative let fans literally inside a 30-Foot tall inflatable replica of Bobby Brown's head.
It's all part of Harlem Week's Art Installation and Interactive Experience to celebrate the premiere of "The Bobby Brown Story" airing Sept. 4-5 at 9 p.m.(ET/PT) on BET.
The 30-foot Bobby Brown head replica with his face and iconic fade haircut will allow people to enter the Bobby Brown "Theater of the Mind" allowing fans to walk through the head of Bobby Brown and experience an imaginative interpretation of his music, relationships, highs and lows along with the creative process that made him a pop culture legacy.
"BET Networks continues to elevate viewer engagement in new and creative ways as it expands the impact of the much-anticipated miniseries “The Bobby Brown Story” to include an immersive fan experience during this NYC's “Harlem Week," said Jeanine Liburd, Chief Marketing and Communications Officer, BET Networks.
"We are thrilled to partner with the innovative team at WP Narrative_ to amplify the buzz of the biopic and offer viewers a sneak peek into the mind of R&B legend Bobby Brown.
This multi-layered-storytelling installation is part of several activations lined up for the series and will definitely get fans excited for the series!"
"When BET approached us to create the promotional piece for the Bobby Brown biopic premiere, we knew the best way was through his head," said Tricia Clarke-Stone, CEO of WP Narrative.”
“Given our close relationship to the entertainment industry and expertise in curating brand experiences through content and tech, it's been exciting to create a story that people can walk around in, delivering a truly immersive experience.
Highlights from Bobby Brown "Theater of the Mind" installation include:
The ultimate instagramable moment of the summer is the three-story tall Inflatable head of Bobby Brown in his prime (27 ft deep x 23 ft wide x 28 ft tall) created in collaboration with the art collective, CoolSh*T.
As the public physically enters his mind, they experience 3-dimensional storytelling, passing through his ephemeral thoughts, capturing his highs and lows, surrounded by projection mapped brain synapses and floating 3-D holograms of key imagery from his life.
In partnership with Holographic Entrance, the mind technology included a FogScreen Projection - video imagery on a wall of fog creating a 3D images that people can walk through and touch, HyperVsn Holograms - 3D holograms, and a 2D Projection Mapped Light show of Bobby's brain science.
“The Bobby Brown Story” art installation is free to the public starting Aug. 19.
ABOUT THE "THE BOBBY BROWN STORY"
"The Bobby Brown Story" premieres Sept 4-5, at 9 p.m. ( ET/PT) on BET and will pick up where the ”The New Edition Story” miniseries left off.
The New Edition miniseries broke BET ratings records when it aired in January 2017.
In “The Bobby Brown Story,”Woody McClain (pictured top left) will reprise his role as Brown.
"The Bobby Brown Story" will chronicle the artist hailed as the "King of R&B's" exit from the popular '80s boy band through his solo success, and tabloid-fodder marriage to pop icon Whitney Houston.
Spanning 30 years of Brown's life, the new project follows his story from the hard streets of Roxbury, Boston before given a chance to prove himself as a solo artist.
Written by Abdul Williams, executive produced by Jesse Collins for JCE Films, a division of Jesse Collins Entertainment; and directed by Kiel Adrian Scott.
Don’t miss "The Bobby Brown Story" premiering Sept 4-5 at 9 p.m.( ET/PT) on BET.
Editor’s Note: Information used in this report obtained from BET.